Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Promotional graphics

To bolster its Grand Prix Formula One Sweepstakes, Stamford, CT-based Beck’s North America introduced a special, limited-edition 16-oz collector aluminum beer can and multipack racing packaging.
Print Reprint
FILED IN:  Package Type  > Containers
     

The winner of the promotion will gain an all-expense-paid weekend for two to the Indianapolis Motor Speedway for the 2001 U.S. Grand Prix. While the design company was unknown at press time its promotional packaging design features stark racing graphics of the Jaguar Racing Team and its Formula One car. The promotion includes 16-oz limited edition cans featuring a racing checkered flag graphic and new can multipacks with racing graphics on the outer paperboard packaging. “We believe the limited-edition racing cans add even more ‘fuel’ to this year’s exciting promotion” says John Lennon president and CEO of Beck’s North America.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.