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Article | January 12, 2012
Pail provides convenience for inconvenient weather
KelKay employs packaging to give its U.K. customers an easy way to handle snow and ice.
Based in England, KelKay manufactures and distributes garden landscape products from garden centers, nurseries and do-it-yourself outlets across the U.K. and Ireland. To address winter weather, however, is KelKay De-Icing Salt, now available in a 7.5-L pail from RPC Containers Oakham.
The pail is used to market the pure salt designed to rapidly clear snow and ice from paths and driveways and prevent slipping in such conditions. The 7.5kg pail with a resealable lid is ideal for keeping in a car and comes with a handy plastic scoop for easy distribution and printed in two colors to provide a strong retail presence.
KelKay’s Deborah Dugher says: “RPC was able to supply competitively priced, high-quality pails, with good print decoration. Because this is a seasonal product, we needed to be able to work closely with a supplier who could enable us to respond to sudden uplifts in demand.”
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