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Article | March 9, 2012
Organic energy beverages relaunch in cold-activated cans
Reformulated energy drinks move from glass to aluminum to meet consumer demand for larger, more portable package. Cold-activated ink indicates optimal drinking temp.
Hiball Energy is launching a line of reformulated sparkling energy waters and organic energy drinks in cold-activated, lightweight, 16-oz aluminum cans from Ball Corp. Hiball, Inc. specializes in energy drinks for the health-conscious consumer, offering premium, refreshing, sparkling energy waters and juices made with organic and fair trade ingredients. “Our choice to move from 10-ounce glass bottles to 16-ounce aluminum cans is the result of consumer demand for a larger size with a more portable packaging option,” says Todd Berardi, founder and president of Hiball. “Hiball’s customers ultimately win by getting 60-percent more volume, 30-percent lower cost per ounce, and 100-percent more energy fueled by premium, organic and fair trade ingredients—all packaged in lighter, more portable, 100 percent-recyclable aluminum cans.”Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014 The new can features cold-activation graphics using thermochromic ink from Chromatic Technologies, Inc. (CTI). When cans reach a temperature of 45° F, the bubbles on the can graphics turn from white to blue, indicating that the beverage inside is at the optimal temperature for drinking.According to Ball, its lightweight aluminum cans offer a number of advantages, including a 68% recycled content on average; high recyclability potential; air and light barrier properties; and shatter-resistance, among others.
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