Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Organic energy beverages relaunch in cold-activated cans

Reformulated energy drinks move from glass to aluminum to meet consumer demand for larger, more portable package. Cold-activated ink indicates optimal drinking temp.
Print Reprint
FILED IN:  Package Type  > Containers  > Can
     

Hiball Energy is launching a line of reformulated sparkling energy waters and organic energy drinks in cold-activated, lightweight, 16-oz aluminum cans from Ball Corp. Hiball, Inc. specializes in energy drinks for the health-conscious consumer, offering premium, refreshing, sparkling energy waters and juices made with organic and fair trade ingredients.

“Our choice to move from 10-ounce glass bottles to 16-ounce aluminum cans is the result of consumer demand for a larger size with a more portable packaging option,” says Todd Berardi, founder and president of Hiball. “Hiball’s customers ultimately win by getting 60-percent more volume, 30-percent lower cost per ounce, and 100-percent more energy fueled by premium, organic and fair trade ingredients—all packaged in lighter, more portable, 100 percent-recyclable aluminum cans.”

The new can features cold-activation graphics using thermochromic ink from Chromatic Technologies, Inc. (CTI). When cans reach a temperature of 45° F, the bubbles on the can graphics turn from white to blue, indicating that the beverage inside is at the optimal temperature for drinking.

According to Ball, its lightweight aluminum cans offer a number of advantages, including a 68% recycled content on average; high recyclability potential; air and light barrier properties; and shatter-resistance, among others.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.