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Article | July 31, 2005
New plant food package reduces product returns
Retailers were returning a percentage of EnviroSafe Lab’s Dynamite Plant Food unsold because the product’s tubular containers cracked during distribution or became weathered over time when exposed to rain and the sun’s heat on the shelves outside of lawn-and- garden centers.
The company lowered product returns sharply and improved its packaging’s visual appeal by switching to tubular containers made from Eastman Chemical’s Eastar copolyester. The new containers are available in 1-lb and 2-lb sizes.
“Since switching to the new clear containers I have virtually no returned product due to tube damage” reports Mitch Gonzalez general manager of EnviroSafe Labs.
The containers extrusion blow-molded by CKS Packaging let consumers see the product inside the tubes. CKS uses a “blank” or insert in the mold that is designed for the 2-lb container to also produce the 1-lb version. This enables EnviroSafe Labs to produce two different stockkeeping units (SKUs) from the same mold.
Shatter-resistant Eastar is also designed to withstand the harsh distribution environment and enable light transmission rates of higher than 90% when the material is converted into a container. —Jim George
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