Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

New L'Oreal range has outer/inner packs

L’Oréal Paris has designed a sophisticated looking package for its high-profile Elnett hair product.
FILED IN:  Package Type  > Containers  > Bottle

 

The outer container is injection molded in PET by RPC Bramlage. The inner bottle is extrusion blow molded of polypropylene by RPC Kutenholz to a special design created by L’Oréal. The bottle and the outer container are then assembled at RPC Bramlage.

Together with its distinctive trigger pump, the container provides quality packaging for a high-class hair care product offered throughout Europe. Its eye-catching nature has resulted in it featuring prominently in a TV campaign starring singer and TV personality Cheryl Cole.
 

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.