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MWV: Packaging for chilled ready meals

Packaging innovation creates a premium brand experience, improves functionality and increases recyclability for a category poised for growth.
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FILED IN:  Package Type  > Containers
     

MeadWestvaco Corporation announces the launch of SmartFare™, a new package for chilled ready meals (CRM). SmartFare transforms the flimsy CRM tray into a premium, brandable experience, offering new product development professionals a way to drive trial, brand loyalty and repeat purchase with consumers seeking convenience and variety at mealtime.

Dual-ovenable, hermetically sealable and widely recyclable in the United Kingdom, SmartFare dishes and bowls stay sturdy and cool to the touch from the oven to the table for easier serving and dining. By bringing full-scale graphic design possibilities to CRM packaging, SmartFare empowers brands to bring in visual cues and experiential elements of a cuisine to create a more authentic dining experience.

SmartFare is designed to be a drop-in solution for food processors with no tooling investment required.

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