Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

Graphic revitalization

In 1957, Vitabath came out with its first bath and shower gel called Vitabath Gelée. Not much had changed until February when Vitabath released a new fragrance and a new look. Phoenix-based Belae Brands, the maker of Vitabath personal care products, unveiled a modern, upscale packaging design, featuring a contemporary new logo screen-printed directly to the bottle.
FILED IN:  Package Type  > Containers

The white opaque high-density polyethylene bottles of Gelée feature ridges around the rounded edges of the container. Additionally the redesigned line includes new containers for lotions and cartons that also have the revitalized graphics.

The new package image designed by L3 Creative (Phoenix AZ) portrays a clean and confident feeling. The face of the package where the Vitabath logo and product-identifying copy are located is flat giving the bottle a more varied look. Vitabath is available in department and drug stores nationwide. Vitabath Gelée retails from $18 for the 10.5-oz bottle to $99 for the gallon.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.