Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

EAS and partners show container dexterity (sidebar)

Designing for a market
Print Reprint
FILED IN:  Package Type  > Containers
     

With a variety of blue-chip companies on its customer list Kornick Lindsay typically develops container designs for a specific company’s requirements. However in this case the designers created container designs for nutrition supplement packers long before a specific customer was identified.

The new containers now used by EAS were created by Kornick Lindsay after principal Joe Kornick met with Alpha Packaging at a trade show. “Joe asked if we might be interested in offering some new proprietary container designs” recalls Carol McLerran Alpha’s director of marketing. “He met with our marketing people and his firm developed several proprietary designs that we could take out to the nutrition products industry.” Kornick Lindsay patented the container designs.

“The containers were designed for the broad category of nutrition products” Joe Kornick says. “We designed specific design concepts for Alpha to show companies that there are opportunities to use a proprietary container at a relatively small premium to a stock container.”

“EAS is a company that really recognized the value of going to a proprietary container and moving away from the traditional stock containers that are common in its business” Kornick says.

See the story that goes with this sidebar: EAS and partners show container dexterity

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.