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Debut of full-aperture can end for beer

With the April launch of Helles Golden Lager, its ninth canned beer, Sly Fox Brewing Co. of Pottstown, PA becomes the first brewery in North America to utilize the innovative 360 End™ beverage can technology.
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FILED IN:  Package Type  > Containers  > Can
     

This innovative can end was eveloped by Crown Holdings, Inc. The entire lid of the can is removable, turning it into a drinking vessel and eliminating the need for separate glassware.

“This technology allows the full flavor and aroma of the beer to hit the drinker’s senses and makes the can an even more appealing package for outdoor activities and situations where you want to be able to move around and sip your beer easily,” says head brewer Brian O’Reilly.

Sly Fox beer with the 360 End™ is debuting at the Craft Brewers Conference in Washington, DC, where a special one-off brew, 360 IPA, will be available for attendees at the Crown Holdings booth (Booth #1129). While Helles is the only style scheduled to use the 360 End™ as a standard, the brewery’s flagship Pikeland Pils will be offered in the same format exclusively at Citizens Bank Park, the home of the Philadelphia Phillies, this spring and summer.

“We’re very excited to partner with Sly Fox on the first commercial application of Crown’s full-aperture end in North America,” says Tim Lorge, Vice President, Sales at Crown Beverage Packaging North America, a business unit of Crown Holdings, Inc. “Craft brew enthusiasts want to enjoy their beer as it was meant to be experienced – whether at home or at an event – and the 360 End™ makes the beverage can the perfect vessel to do just that.”

Beverage cans offer another key benefit: sustainability. Metal is 100% recyclable and infinitely recyclable, meaning it can be reused again and again with no degradation in quality. The full-aperture end created for the Helles and Pikeland Pils cans takes sustainability one step further by using Crown's patented SuperEnd® beverage ends. The ends use 10% less metal than traditional beverage ends and make cans even more environmentally friendly.

 

Comments(1)

Comments

There's no mention of the pull top lid post opening. Does it pull all the way off, creating more litter? Does it stay on, partially inhibiting the drinkers mouth/lips? I agree that peeling back this end would enhance the flavor/smells of the brew but it would actually increase the probability of spills. So "moving around and sipping your beer" becomes more cumbersome with such a wide mouth. As for saving glassware, the largest reason to pour a canned or bottled beer into a mug is for aesthetics. I wouldn't think this wide mouth would dissuade someone from not using glassware. Finally, what about the safety considerations of the sharp edged rim? Little hands could eventually get inside and be easily cut. All these factors may be moot points that have already been dealt with and, if so, should have been included as part of the article. With that said, it's a nice development soon to be copied by many I'd guess.

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