Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective
Learn more
 >>
Article |

Bottle shape builds brand

Bottled water producer Avalon Beverage Company, Glen Allen, VA, is attempting to differentiate its imported spring water by switching from a stock to a custom proprietary PET bottle.
Print
FILED IN:  Package Type  > Containers
     

A series of repeating waves or ribs is designed to give the illusion of motion connoting the flow of water according to Avalon vice president Salim Rayes. "This [proprietary bottle] is part of our brand-building effort" says Rayes. He claims that the bottle to be extrusion/blown by Pet-Pak Containers (Mississauga Ontario Canada) will actually provide "considerable savings" over stock containers due to consolidating anticipated volumes with one supplier. Label graphics will remain the same. The fourth largest brand in terms of gallons shipped Avalon plans to distribute the new bottle across the U.S. in 335-mL 500-mL 1-L and 1.5-L sizes by March '97.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
PACKAGING MACHINERY
SPECIAL INTEREST
PACK EXPO
Each newsletter ranges in frequency from once per month to a few times per month at most.