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Video | October 18, 2012

News from Tokyo Pack: New twist on retail-ready packaging

At the Crown Packaging booth, a great deal of emphasis was placed on a retail-ready packaging concept that Crown calls the Barritt Box. In-store presentation is clean and tidy. Perhaps more important is how easily the in-store personnel are able to remove the top of this package from the tray of primary packs and place the tray on its retail shelf.

By Pat Reynolds, VP/Editor

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