Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

Melitta brand in Brazil debuts single-serve cartons

Coffee-flavored milk drinks from Melitta are packaged for on-the-go consumption in easy-to-grip, single-serve liquid cartons—a first in Brazil.
Global coffee specialist Melitta has selected a liquid carton packaging system from SIG Combibloc for its coffee-flavored milk drinks. The Wake brand beverage, available in Toffee, Mocca, and Chocoberry (white chocolate and strawberry) flavors, is available in combifitSmall 250-mL carton packs—the first time these on-the-go cartons have been offered in Brazil.

“Ready-to-drink coffee drinks are becoming more and more popular in Brazil, and with good reason,” says Ricardo Rodriguez, cluster head South America at SIG Combibloc. “Not only do they taste great, but they perk you up in a natural way. Packaged ready to drink, they’re ideal for mobile consumers who don’t want to miss out on an energizing coffee treat even when they’re out and about, such as playing sport or enjoying their leisure time. Traditionally, in Brazil people still mainly brew coffee freshly and drink it hot, but we’re seeing clear potential for growth, especially with a dynamic, young consumer group.”

Wake milk-mix drinks are filled using a co-packer's CFA 712 filling machine, also supplied by SIG Combibloc. The equipment consists of a high-speed filling machine designed to produce 12,000 packages/hr.

ADVERTISEMENT
Since March, Melitta has officially launched Wake in the states of Santa Catarina and Rio Grande do Sul in the South of Brazil. The commercial launch has been accompanied by a wide-ranging marketing campaign. Under the slogan “So different it cannot be explained. You have to taste it!”, the campaign targets young adults who are often on-the-go.

According to Rodriguez, the ergonomic design of the single-serve carton gives the pack a firm grip and makes it easy to handle. The carton pack is provided with a U-shaped drinking straw with a diameter of 8 mm.

Comments(0)

Add new comment

E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.