Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Worth its weight in crystal

It's no coincidence that Donna Karan's new Chaos perfume "purser" looks like a work of art. Resembling an uncut crystal, the uniquely shaped sprayer was designed by sculptor Stephan Weiss, husband of Donna Karan.
FILED IN:  Package Type  > Bags/pouches

"The crystal shape helps to promote something natural" says Joseph Wehrer director of purchasing and packaging development at New York-based Donna Karan. This reflects what Wehrer describes as the "natural" tones of the Chaos fragrance. Modeled after a larger 0.5-oz perfume container with a glass bottom and lead crystal top the purse size retains a glass bottom but has a plastic cap for lighter weight and shatter resistance. Augros (Clark NJ) supplies the injection-molded cap made of DuPont's (Wilmington DE) Surlyn®. It friction-fits over the pump sprayer provided by Valois (Greenwich CT) in a custom silver matte color that enhances the crystal image. Brosse (New York NY) supplies the custom-designed glass bottom.

Housed in a silk pouch the perfume bottle is designed to be carried in a purse or bag; it lies horizontally on flat surfaces. Suggested retail price for the 0.25-oz bottle is $75.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.