- Contract Packaging
- Leaders in Packaging
Article | April 30, 1997
Worth its weight in crystal
It's no coincidence that Donna Karan's new Chaos perfume "purser" looks like a work of art. Resembling an uncut crystal, the uniquely shaped sprayer was designed by sculptor Stephan Weiss, husband of Donna Karan.
"The crystal shape helps to promote something natural" says Joseph Wehrer director of purchasing and packaging development at New York-based Donna Karan. This reflects what Wehrer describes as the "natural" tones of the Chaos fragrance. Modeled after a larger 0.5-oz perfume container with a glass bottom and lead crystal top the purse size retains a glass bottom but has a plastic cap for lighter weight and shatter resistance. Augros (Clark NJ) supplies the injection-molded cap made of DuPont's (Wilmington DE) Surlyn®. It friction-fits over the pump sprayer provided by Valois (Greenwich CT) in a custom silver matte color that enhances the crystal image. Brosse (New York NY) supplies the custom-designed glass bottom.
Housed in a silk pouch the perfume bottle is designed to be carried in a purse or bag; it lies horizontally on flat surfaces. Suggested retail price for the 0.25-oz bottle is $75.
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