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Stand-up pouches to help U.S. pouch demand grow

Freedonia study projects demand for pouches in the U.S. to increase 4.6% annually to $9.4 billion in 2018.
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“Pouches,” a new study from The Freedonia Group, Inc., believes that multiple benefits will continue to push U.S. pouch package demand through 2018.

According to analyst Esther Palevsky, “Growth will be fueled by continued solid opportunities for stand-up pouches.” Advantages of superior aesthetic appeal, portability, light weight, reduced material use, and significantly lower shipping costs relative to rigid containers will foster strong acceptance in a broad range of consumer packaged goods uses.

Food and beverage markets comprise the majority of pouch demand, accounting for 80% of the total in 2013. Nonfood markets for pouches will grow more rapidly than food and beverage markets, based on the further development of new applications in consumer goods resulting from sustainability advantages and strong opportunities for dissolvable pouches for laundry detergents.

The study says that stand-up pouches will remain a major growth segment in the overall packaging industry, with demand forecast to expand 6.5% annually. Advances will reflect rising interest among packaged goods companies based on cost savings due to lighter weight and lower material use compared to rigid containers. The ability of stand-up pouches to differentiate and draw attention to products on store shelves due to their large front-panel billboard space and the perception of pouches as a more contemporary packaging format will also increase their use.

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Demand for flat pouches is forecast to increase 4.0% annually, driven by faster advances for four-side-seal pouches in medical and pharmaceutical markets. Four-side-seal pouches will also experience favorable growth in certain food applications such as meat, poultry, and seafood, and sauces and condiments. Robust gains are anticipated in nonfood uses such as soaps and detergents due to the rising popularity of unit-of-use products packaged in dissolvable pouches. In general, however, flat pouch demand will lag increases for stand-up pouches due to already-high usage in many markets and competition from stand-up pouches.

“Pouches,” published 04/2014, with 342 pages, is available for $5,200 from The Freedonia Group, Inc. For further details contact Corinne Gangloff by phone 440.684.9600 or e-mail [email protected].
 

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