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Stand-up pouch stands out

Lube-Tech, a leading OEM lubricant formulator in Golden Valley, MN, has launched what it believes is the first stand-up oil pouch in the U.S. power sports industry.
The new C-TEC2 synthetic engine oil bears the brand of Arctic Cat, a leading maker of ATVs and snowmobiles. The stand-up pouch is designed for easy pouring, convenient storage, waste reduction, and superior shelf impact. Lube-Tech worked closely with flexible packaging converter Glenroy, Inc. in this breakthrough development.

Arctic Cat and Lube-Tech wanted a durable package for C-TEC2 Synthetic 2-cycle oil that would provide visibility and convenience for consumers, reinforce the high-performance yet environmentally conscious characteristics of the new engine and oil, and provide high-barrier properties to protect the integrity of the high-performance synthetic oil blend. Lube-Tech developed initial concepts of flexible packaging options and then worked with Glenroy, Inc. to engineer and produce the final stand-up pouch.

Glenroy makes the pouch from a two-layer extrusion lamination of 48-ga polyester and a five-layer coextrusion. Glenroy reverse prints the polyester in five colors on a flexo press.

The C-TEC2 Synthetic oil pouch brings a new level of convenience to snowmobile oils. The lightweight and durable flexible pouch allows for convenient storage within an Arctic Cat snowmobile, while the pouch's tamper-evident easy-pour spout and ergonomic angled handle facilitate fast and easy pouring of oil into the snowmobile's compact oil reservoir.

According to its developers, compared to a rigid container the flexible pouch provides these environmental benefits:
• Requires less energy and generates less CO2 emissions during production.
• Results in a higher product-to-package ratio.
• Requires fewer trucks for transportation, reducing fossil fuel consumption and CO2 emission.
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• Produces significantly less landfill waste through source reduction.

A final important benefit that the flexible pouch provides is increased surface area to present the product's benefits and attention-grabbing Arctic Cat graphics. Compared to an industry standard 32 oz. F-style quart bottle -- which provides a total label area of approximately 29 square inches -- the flexible stand-up pouch provides almost 200 square inches of printed surface area, and it poises the product to stand out on retail shelves.

Arctic Cat's C-TEC2 Synthetic 2-cycle oil has been formulated specifically for Arctic Cat's groundbreaking C-TEC2 2-cycle engine. This new snowmobile engine is designed to use significantly less oil than any previous Arctic Cat 2-cycle engine -- by as much as 50 percent. The unique design and oil delivery system of the engine required the formulation of a new synthetic oil blend with lighter viscosity and ideal cold temperature performance properties not available in other oils.
According to Tom Schaefer, Lubricant Supervisor at Arctic Cat, "With our cutting-edge new engine design and oil formulation, we were thrilled when Lube-Tech suggested developing this innovative packaging for our C-TEC2 oil. We are proud to be at the forefront of the power sports industry with this new packaging. It will make the use of the product easier, while reducing waste. Plus, it gave us significantly more printable surface area to tell the C-TEC2 story and display the eye-catching graphics."

Arctic Cat C-TEC2 engine oil is available for sale in 1.4-L pouches at Arctic Cat dealerships worldwide. To view an interactive 360° view of the Arctic Cat pouch, please visitwww.glenroy.com/arcticcatpouch.

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