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Article | July 18, 2012
Stand-up pouch appeal driving U.S. pouch demand
Sustainability, functionality, and marketing benefits delivered by stand-up pouches will help push U.S. pouch demand, predicts Freedonia study.
Demand for pouches in the U.S. is projected to increase 5.1% annually to $8.8 billion in 2016, according to Pouches, a new study from The Freedonia Group, Inc. Freedonia reports, “Unit demand is expected to expand 3 percent yearly to 90 billion. Burgeoning consumer acceptance of pouches as an alternative to rigid containers will buoy demand, as will such advantages as superior aesthetic appeal, portability, light weight, reduced material use, and significantly lower shipping costs than rigid containers. In addition, heightened use of reclosing and dispensing components will increase the competitiveness of pouches against rigid containers.” Focusing on stand-up pouch demand, Freedonia forecasts a 7.2% annual expansion to $2 billion in 2016. It says, “Advances will be well above those of the overall packaging industry, reflecting heightened interest among packaged goods companies resulting from savings achieved in shipping costs due to the benefits of lighter weight and lower material use compared to rigid containers. Also supporting gains will be attributes of product differentiation; aesthetics; the presence of convenience features (e.g., zippers, spouts); and the perception, especially among younger consumers, of pouches being a more contemporary packaging format than cans, bottles, and cartons.”Stand-up varieties won’t be alone in pouch growth. Freedonia notes that demand for flat pouches is forecast to increase 4.5% a year to $6.8 billion in 2016, “fueled by above-average gains for four-side-seal pouches based on rising demand in medical and pharmaceutical markets, and in food uses such as meat, poultry, and seafood; and cheese. Advances will also be aided by improved barrier structures and solid gains for pouches employing self-venting films to enable steam cooking of contents in the package. Additionally, robust growth is expected for stick packs (small tube-shaped flat pouches), based on differentiation and material savings over conventional single portion configurations.” The 331-page Pouches study is available for $4900 from The Freedonia Group, Inc., 767 Beta Drive, Cleveland, OH 44143-2326. For further details, contact Corinne Gangloff by phone 440.684.9600, fax 440.646.0484 or e-mail.
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