Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Promo pouches packed with Bliss

When Unilever marketers in Ontario, Canada, needed a promotional mailer for samples of new Snuggle-brand liquid Botanical Bliss fabric softener, they had two key requirements.
Print Reprint
FILED IN:  Package Type  > Bags/pouches
     

First the pouch construction had to be one that wouldn’t delaminate even though the product inside includes some powerful ingredients. Second the graphics on the pouch had to match those printed on the PET bottle already on store shelves.

Unilever marketers found the material they needed in a three-layer adhesive lamination from Alcan Packaging Canada. It consists of 48-ga clear polyester/48-ga metallized polyester/300-ga polyethylene. The clear polyester is gravure-printed in seven colors. A contract packager used a vertical form/fill/seal machine to produce the 500 pouches needed for the promotional mailing. “This coast-to-coast mailing went to specific households based on demographics” says Unilever marketer Tim Foran. “It’s still a bit early to gauge how successful the promotion was but consumers who see the new softener in the store are giving it a try.”

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.