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Pouched gels prove 'fun and different'

“I think people respond to the package initially because it’s fun and different. But once they use it, they find it’s functional as well.” That’s how Amy Baldwin of Plano Molding Co. of Plano, IL, describes consumer response to the stand-up pouch recently added to the firm’s Caboodle’s Pure Heaven line of bath and shower gels.
FILED IN:  Package Type  > Bags/pouches

Both 2.5- and 10.5-oz plastic bottles of the product aimed at girls aged 10 to 18 have been available since the line was launched in October 2000. The pouch is simply another packaging alternative says Baldwin. Cost comparisons of bottle vs pouch are not available she adds.

Launched this past May the 13-oz pouches use a push/pull dispensing system. Also incorporated in a bottom corner of the pouch is a small circular hole from which the pouch can be hung in the shower.

Kapak (St. Louis Park MN) makes the pouches from a three-layer adhesive lamination of 60-ga nylon/48-ga polyester/5-mil linear low-density polyethylene. The polyester is reverse-printed on a gravure press in two colors. Distributor Expac Corp. (Montvale NJ) supplies the premade pouches.

Filled by a contract packer in California the Pure Heaven pouches sell for $3.99 and are available primarily at mass merchandisers across the country. (PR)

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