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Pita-perfect design

To help develop brand identity and packaging graphics for its new Pita Snax Brand Pita Chips, Pita Products of Farmington, MI, looked to Flowdesign, Inc.
FILED IN:  Package Type  > Bags/pouches

where designers helped create fun eye-popping graphics while also touting the products healthy advantages. A bulls-eye placed directly in the center of the graphical background of the pouch was implemented to draw the consumer’s attention to the middle of the package that also displays a graphical representation of the pita chips. The flavor callouts and the Pita Chips logo stand out from the red graphical representations in a three-dimensional effect. Each of the five SKUs was given a unique color directly tied to its flavor. —ALR

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