Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Pita-perfect design

To help develop brand identity and packaging graphics for its new Pita Snax Brand Pita Chips, Pita Products of Farmington, MI, looked to Flowdesign, Inc.
Print
FILED IN:  Package Type  > Bags/pouches
     

where designers helped create fun eye-popping graphics while also touting the products healthy advantages. A bulls-eye placed directly in the center of the graphical background of the pouch was implemented to draw the consumer’s attention to the middle of the package that also displays a graphical representation of the pita chips. The flavor callouts and the Pita Chips logo stand out from the red graphical representations in a three-dimensional effect. Each of the five SKUs was given a unique color directly tied to its flavor. —ALR

Related Sponsored Content

E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.