Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Microwavable pouch pushes sandwich fixin's

In October, Madison, WI-based Oscar Mayer, a division of Kraft Foods, began test marketing stand-up pouches for five varieties of its HotWiches(TM) Sandwich Makers in Minneapolis, Chicago and Detroit.
FILED IN:  Package Type  > Bags/pouches

Oscar Mayer says distribution will be expanded in '97. It would not however discuss packaging specs. Stores can display the pouches in refrigerated meat cases either on a shelf or from hooks as the pouches are punched for peg display. A use-by date is ink-jet coded at the top right of the front panel which provides a colorful serving suggestion. A notch at the side allows the user to neatly tear the pouch horizontally before standing it in the microwave. Product can be seen through a small window on the pouch's back panel and on the bottom gusset. Oscar Mayer touts the home-meal replacement product with the phrase "zero to sandwich in 70 seconds." That's if the product is heated in the microwave oven of course. The 4.5-oz meat-and-sauce combination sells for around $1.50. After heating product may be placed on a bread roll or pita to create a quick sandwich.

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.