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Microwavable pouch pushes sandwich fixin's

In October, Madison, WI-based Oscar Mayer, a division of Kraft Foods, began test marketing stand-up pouches for five varieties of its HotWiches(TM) Sandwich Makers in Minneapolis, Chicago and Detroit.
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FILED IN:  Package Type  > Bags/pouches

Oscar Mayer says distribution will be expanded in '97. It would not however discuss packaging specs. Stores can display the pouches in refrigerated meat cases either on a shelf or from hooks as the pouches are punched for peg display. A use-by date is ink-jet coded at the top right of the front panel which provides a colorful serving suggestion. A notch at the side allows the user to neatly tear the pouch horizontally before standing it in the microwave. Product can be seen through a small window on the pouch's back panel and on the bottom gusset. Oscar Mayer touts the home-meal replacement product with the phrase "zero to sandwich in 70 seconds." That's if the product is heated in the microwave oven of course. The 4.5-oz meat-and-sauce combination sells for around $1.50. After heating product may be placed on a bread roll or pita to create a quick sandwich.


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