- Contract Packaging
- Leaders in Packaging
Article | November 30, 1996
Microwavable pouch pushes sandwich fixin's
In October, Madison, WI-based Oscar Mayer, a division of Kraft Foods, began test marketing stand-up pouches for five varieties of its HotWiches(TM) Sandwich Makers in Minneapolis, Chicago and Detroit.
Oscar Mayer says distribution will be expanded in '97. It would not however discuss packaging specs. Stores can display the pouches in refrigerated meat cases either on a shelf or from hooks as the pouches are punched for peg display. A use-by date is ink-jet coded at the top right of the front panel which provides a colorful serving suggestion. A notch at the side allows the user to neatly tear the pouch horizontally before standing it in the microwave. Product can be seen through a small window on the pouch's back panel and on the bottom gusset. Oscar Mayer touts the home-meal replacement product with the phrase "zero to sandwich in 70 seconds." That's if the product is heated in the microwave oven of course. The 4.5-oz meat-and-sauce combination sells for around $1.50. After heating product may be placed on a bread roll or pita to create a quick sandwich.
Related Sponsored Content
E-BOOK SPECIAL REPORT
42 Best Package Designs: All New for 2016
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.