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Article | October 31, 2004
Homeland security kits reach market
More than 40ꯠ Ready Kit and Ready Kit Plus products made it to market to coincide with Department of Homeland Security secretary Tom Ridge’s speech announcing DHS’s first National Preparedness Month, which began September 9.
Home Guard Inc. Cornelius NC enlisted the services of Sonoco to get the kits out in time. The kits contain items such as a backpack biohazard waste bag gloves radio water bag flashlight water pouches batteries and tear-and-pour packets of water—in point-of-purchase displays and in custom-designed corrugated boxes.
Home Guard contacted Sonoco after it learned that its original P-O-P display designer could not deliver assembled kits or displays in time. About half of the kit pieces were shipped from overseas. According to Sonoco the sea containers with those pieces were re-routed to Sonoco CorrFlex’s Rural Hall NC assembly facility. Between 500 and 1 temporary workers put in overtime during the Labor Day weekend to ready the kits for shipping and distribution. Kits were available for sale at major media outlets Coast Guard Exchanges and Discovery Wal-Mart BJ’s Costco and Sam’s Clubs stores by September 9.
“We couldn’t have done it without Sonoco’s customer-centered fulfillment P-O-P displays product-packaging knowledge and distribution know-how” exclaims Bob Confoy Home Guard’s president. “The first shipment won’t begin to meet what the need seems to be so we think this is just the beginning.”
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