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Article | November 15, 2013
Holiday pretzels in a revolutionary package
Just in time for the holidays comes a new package innovation developed for John B. Sanfilippo & Son’s Flavor Tree brand Limited Edition Premium Dark Chocolate Pretzels.
The package features the revolutionary PrimaPak™packaging system from Clear Lam. Patented and patent pending, PrimaPak technology is designed to replace heavy rigid packaging and improve shelf appeal. It achieves up to 70 percent weight savings compared to plastic jars and reduces warehousing demands and truck shipments while improving costs and enhancing sustainability initiatives throughout the supply chain, says Clear Lam CEO James Sanfilippo. The package is made from a single roll of film on a PrimaPak bagging machine. To create a flexible package capable of being stacked and to better protect products inside, Clear Lam developed a new method of enhancing the package rigidity. The end result is a pop-up box shape with greater consumer appeal. The finished package retains its shape, performs well during transport, and stores well on retail shelves as well as in consumer pantries. In addition, the Peel and ReSeal Lid opens easily, stays open, and reseals to the package with a light touch. The PrimaPak package is a flexible package produced from custom rollstock on a PrimaPak vertical form-fill-seal (VFFS) machine. Designed as a replacement for rigid cans, bottles, jars, trays and select flexible packaging, the PrimaPak package can be produced in a variety of different shapes and sizes. It can also be contoured into custom shapes such hexagons or octagons. The PrimaPak package has six sides allowing for maximum on-pack marketing to build enthusiasm for your brand. The technology reduces the package cube up to 30 percent or more, maximizing manufacturing efficiencies and improving warehousing space and transportation demands. Each benefit offers multiple opportunities to achieve measurable cost savings and sustainability improvements throughout the supply chain.
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