- Contract Packaging
- Leaders in Packaging
Article | July 31, 1995
Dry soup maker stands up the envelope
In the dry soup category, packaging tends to be either printed or labeled cups or envelopes in a carton. Sahara Natural Foods, San Leandro, CA, has combined the advantages of both.
Its new Casbah® line of Teapot Soups(TM) are packed in lightweight pouches that stand on a shelf. They retail for 79¢.
"Since we wanted to position this line against soups packaged in paper cups we wanted it to stand up like cups" says Dimitri Cados president of Sahara. "And we wanted a principal display panel at least as large as a cup." The answer is a gusseted pouch of paper/polyethylene litho printed in five colors by Lithotype Co. (South San Francisco CA).
Along with delivering a stand-up package with a good display panel it may be the smallest pouch ever to get a gusset. Rollstock is formed and filled on a horizontal packager from Klockner Bartelt (Sarasota FL) that's fitted with what Cados calls a proprietary filler. It permits up to six ingredients to be filled separately Cados says.
The pouch is made of 55# paper/15# low-density polyethylene and Cados claims it offers six months' shelf life. It also allows the front panel to point out that the pouch requires 84% less packaging than dry soup in a cup. And Cados should know Sahara also makes other products in paper cups. "If this Teapot Soups package becomes successful we'd like to phase out the cups" he says.
Related Sponsored Content
E-BOOK SPECIAL REPORT
44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.