Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 140-page Flexible Packaging Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »
Glenroy invites you to download this playbook.
Article |

Coffee pads offer youthful 'edge' and convenience

Bon Beanies in Amsterdam has joined the trend of marketing consumer products in packaging tailored toward small-household convenience with Zinglez coffee pads.
Print Reprint
FILED IN:  Package Type  > Bags/pouches
     

Bon Beanies an independent marketing company founded by Ahold Coffee Co. believes the distinctive packaging and unusual product flavors give the brand a “hip” image that a younger audience will be willing to pay more for at the premium end of the market.

Colorful composite cans hold 14 pads each and contrast competitors’ flexible pouches. Weidenhammer Packaging Group supplies the cans as well as the injection-molded polyethylene snap-on cap.

The paperboard cans include a laminate of polyethylene and foil that lengthens shelf life. A special membrane and one-way value enable the coffee to “breathe” through the can and the snap-on cap covers the sealing membrane to keep the contents fresh.

Paul van Bruekelen Bon Beanies marketing and sales manager explains that the packaging pizzazz presents the coffee as a lifestyle brand “focusing on the individual instead of using traditional positions with a social setting.” The cans are offset-printed on a top layer of metalized paper in lavender red to signify the double-roasted coffee’s Intense Shock Powerful Flame and Supreme Smoky flavor varieties respectively.

Ahold cites several additional benefits of the package. First its compact size (51¼4” long and 23¼4” in diameter) stores and handles easily in the home. Second the stacked pads assure hygienic removal of the product from the container. Third the festive-designed can doubles as a home-décor item.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.