Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
This content was submitted directly to this Web site by the supplier.
Article |

Kurz Transfer Products: Holographic designs

Kurz has expanded its holographic hot stamping and cold foil range with a new design series featuring lens motifs.

These diffractive foils emulate the refraction properties of optical lenses and simulate an extraordinary spatial depth. The lens motif with the special depth effect has been employed to produce a broad range of design variations. The design series includes lens motifs in a wide variety of sizes, as single images or continuous designs, in geometric figures like ovals or rectangles, as well as water drop or heart shaped lens.

There are also large-area designs with oil drops, air bubbles or foam bubbles, and lens shapes that can be combined with other special designs, for example a reptilian pattern. These special lens designs are also available for use in customer-specific solutions. It is possible, for example, to integrate a logo or seal into a lens.

With this new development, the manufacturer Kurz hopes to provide its customers with further options for creating products that attract the attention of consumers, and for supporting their corporate design and brand image. In addition to the spatial depth effect, these holographic lens designs also produce highly noticeable light reflections and color plays. Kurz therefore particularly recommends this design series for packaging.

Related Sponsored Content

44 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.

indicates a sponsored article that was submitted directly to this web site by the supplier, and was not handled by the PW editorial staff. Packaging World may share your contact information with our sponsors, as detailed in our Privacy Policy. Packaging World will not share your information with a sponsor whose content you have not reviewed.