Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Campbell Soup that's not in a can?

Campbell Soup Co. knows a thing or two about cans. Not only does the Camden, NJ, food marketer fill them in huge quantities, it manufactures an awful lot of them as well.
Print Reprint
FILED IN:  Package Feature  > Shelf life  > Aseptic
     

So its recent introduction of a line of four Campbell Soups in glass jars is news indeed. The new line launched nationally in the first week of October consists of four 24-oz varieties retailing for about $2.39. Unlike famous Campbell's soup in cans these soups are of the premium ready-to-eat variety. Management says it expects incremental sales not cannibalization of existing canned soups. Campbell isn't naming suppliers of jar full-wrap label or steel lid. The custom jar has an embossed signature of Joseph A. Campbell one of the company founders. It isn't clear just how filling is done. All Campbell spokesman Kevin Lowery would say is that the jars are neither hot-filled nor retorted. Is it filled aseptically Packaging World inquired? "I'm not at liberty to say much more about it because we're the first ones with it" says Lowery.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.