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Article | May 31, 2001
Aseptic soymilk pack: first to be square
Hain Celestial Group introduced Westsoy Smart Plus soymilk in a square, 35-oz aseptic package that features a resealable, screw-top closure.
“We are currently the only aseptic soymilk manufacturer utilizing the square screw-top package” says Jennifer Rubinstein product marketing manager for Uniondale NY-based Hain. Tetra Pak (Geneva Switzerland) supplies the Liter-Square Tetra Brik® aseptic package made of a multi-layered laminate that consists of polyethylene paperboard and aluminum foil. Carton graphics are flexo-printed in five colors.
According to Rubinstein the new resealable PE Spin-Cap from Tetra Pak was selected to make the package more consumer friendly and recognizable. “A consumer can open the package reseal it lay it down on its side and it will not leak” she says.
To make it easy to use the new cap Hain included two visuals on top of the carton near the cap to show the tamper-evident cap unopened and to demonstrate how to break the seal.
Hain uses co-packer Nordic Aseptic (Alexandria MN) for filling and sealing. The 32-oz soymilk on the market since last year retails between $1.99 and $2.49. (EF)
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