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Article | May 31, 2001
Aseptic pack "AdvantEdge"
Golden, CO-based EAS has a new ready-to-drink shake, AdvantEdge, on store shelves in an octagonal-shaped 11-oz Tetra Prisma aseptic carton. For the company’s first single-serve nutritional beverage, EAS conducted research to provide its customers with a convenient drink box.
“Our research shows that convenience is very important to our customers” says Christine Riggs EAS director of science. “The Tetra Prisma aseptic packaging is critical to our ability to deliver that convenience.”
Tetra Pak (Vernon Hills IL) and EAS developed the AdvantEdge line at the Tetra Pak Aseptic Technology Pilot Plant in Denton TX. The Tetra Prisma aseptic package is made of a multilayered laminate that consists of polyethylene paperboard and aluminum foil. Carton graphics are flexo-printed in four colors.
The shake is packaged at California Natural Products of Lanthrop CA using a Tetra Pak TBA-19 filling machine.
The product launched in August 2000 in three flavors merchandised individually and in four-packs. The average retail price for an individual serving is $1.19 and a four-pack retails between $3.86 and $5.49. Shelf life is one year. Due to release this July are three citrus flavors.
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