Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

A twist on holiday design

Nestlé Canada offered Smarties Holiday Twist canisters that had three moveable rings that allowed kids to move the colorful label graphics into multiple combinations.
FILED IN:  Package Feature  > Safety  > Tamper evidence

Supplied by [b]Sonoco North America[n] in three different designs the canisters measured 110x800 and contained 168 g of the candy-coated chocolate confections. The three different choices of twistable packaging included Santa Claus with Mrs. Claus and a reindeer; a ski slope with snowmobiles snowboarders kayakers as well as moose orcas and polar bears; and Smartie the Elf and friends. The design was implemented to appeal to children and the young at heart. The litho-printed convolute labels featured vibrant colors and crisp graphics. The canister was slim and sized for children's hands. A plastic plug lid in red green or blue complemented the label and provided kids easy opening and resealing. A shrink collar provides tamper evidence. "It truly is a collectable; a toy to hang onto. The graphics are so much fun we think parents may turn them away after the holidays and bring them out again next year" says Rob Yocom Nestlé assistant brand manager.

Related Sponsored Content

44 Best Package Designs: 2015
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.