Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

A twist on holiday design

Nestlé Canada offered Smarties Holiday Twist canisters that had three moveable rings that allowed kids to move the colorful label graphics into multiple combinations.
Print Reprint
FILED IN:  Package Feature  > Safety  > Tamper evidence
     

Supplied by [b]Sonoco North America[n] in three different designs the canisters measured 110x800 and contained 168 g of the candy-coated chocolate confections. The three different choices of twistable packaging included Santa Claus with Mrs. Claus and a reindeer; a ski slope with snowmobiles snowboarders kayakers as well as moose orcas and polar bears; and Smartie the Elf and friends. The design was implemented to appeal to children and the young at heart. The litho-printed convolute labels featured vibrant colors and crisp graphics. The canister was slim and sized for children's hands. A plastic plug lid in red green or blue complemented the label and provided kids easy opening and resealing. A shrink collar provides tamper evidence. "It truly is a collectable; a toy to hang onto. The graphics are so much fun we think parents may turn them away after the holidays and bring them out again next year" says Rob Yocom Nestlé assistant brand manager.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.