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Supplement bottles re-energized

Last year, Twin Laboratories, Ronkonkoma, NY, took a product line of nutritional supplements and strengthened it with updated packaging. The change for the line of more than 100 products—only a small sampling is shown in the photo—is dramatic.
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FILED IN:  Package Feature  > Safety  > Tamper evidence

“The response by retailers and consumers has been overwhelmingly positive—they love it!” says senior art director Lauren Smith. She says the keyword directives for the three-member in-house graphics team were to make the new look “premier scientific and revolutionary.”

The stock silver metallic pigmented high-density polyethylene bottles are supplied by Industrial Container & Supply. Container sizes range from a 75-mL vial to a 14-pint tub. Stock closures are used for the line whose most popular size is 38 mm Smith says.

Rather than a pressure-sensitive paper label as was used before the graphics are supplied on 2-mil polyvinyl chloride shrink labels gravure-printed in four colors by Seal-It.

The labels provide more usable space on the bottle Smith points out. They also help reduce costs by having the shrink label provide tamper evidence rather than requiring a separate band as was used before.

The products were introduced in General Nutrition Center stores in early 2002; nationwide the rollout was completed in early 2003 according to Smith. Retail pricing ranges from $1.99 to $54.99. —RL


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