Download Download this free, 150-page Pharmaceutical Serialization Playbook jam-packed with strategies for success and pitfalls to avoid.  Learn more >>
Article |

Supplement bottles re-energized

Last year, Twin Laboratories, Ronkonkoma, NY, took a product line of nutritional supplements and strengthened it with updated packaging. The change for the line of more than 100 products—only a small sampling is shown in the photo—is dramatic.
FILED IN:  Package Feature  > Safety  > Tamper evidence

“The response by retailers and consumers has been overwhelmingly positive—they love it!” says senior art director Lauren Smith. She says the keyword directives for the three-member in-house graphics team were to make the new look “premier scientific and revolutionary.”

The stock silver metallic pigmented high-density polyethylene bottles are supplied by Industrial Container & Supply. Container sizes range from a 75-mL vial to a 14-pint tub. Stock closures are used for the line whose most popular size is 38 mm Smith says.

Rather than a pressure-sensitive paper label as was used before the graphics are supplied on 2-mil polyvinyl chloride shrink labels gravure-printed in four colors by Seal-It.

The labels provide more usable space on the bottle Smith points out. They also help reduce costs by having the shrink label provide tamper evidence rather than requiring a separate band as was used before.

The products were introduced in General Nutrition Center stores in early 2002; nationwide the rollout was completed in early 2003 according to Smith. Retail pricing ranges from $1.99 to $54.99. —RL

Related Sponsored Content

E-Book Special Report
Total Cost of Ownership
Sign up to receive timely updates from our editors and download this E-Book Special Report to learn how to calculate the true Total Cost of Ownership (TCO) of your packaging machinery.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.