Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Shrink labels pump up product security

Nutrex Research of Oviedo, FL, manufactures a line of encapsulated liquid anabolic workout formulas and fat burners that it markets on-line and through GNC, Vitamin Shoppe, Vitamin World, and other health food stores.
Print Reprint
FILED IN:  Package Feature  > Safety  > Tamper evidence
     

Until recently, the company was using pressure-sensitive labels on its containers. Now Nutrex has converted all its products to full-body polyvinyl chloride shrink-sleeve labels supplied by Seal-It, Inc., a division of Printpack (www.printpack.com), using labeling equipment supplied by Axon Corp.-Styrotech (www.axoncorp.com). These labels, gravure-printed in five colors plus one spot color, incorporate a perforated neck surrounding the cap, providing important tamper-evidence for added product protection and security. The PET containers, supplied by Alpha Packaging (www.alphap.com), range in size from 250 cc to 600 cc. The PET closures are supplied by TricorBraun (www.tricorbraun.com).
Nutrex director of sales Billy Amicarelle says, “In addition to the built-in tamper-evidence, we found the additional printable surface of the full-body labels very appealing. It gives us the opportunity to market the uniqueness of our products and helps us update the package appearance with a clean, fresh look.”
Nutrex utilizes a contract packer (identity not disclosed) to package its products. The average retail price of the Nutrex products, depending on variety and container size, ranges from $39.95 to $59.95. Amicarelle notes that consumer reception to the new labels has been very positive.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.