The 100% recyclable packaging, marketed with a “spork” attached, is designed for consumer convenience, easy portability, reclosability, shatter-resistance, lightness of weight, and shelf life up to 18 months. EDV Packaging coextrudes and thermoforms the oxygen/moisture/UV light-barrier cup structure at its plant in Llinars de Valles, Spain.

After filling at the Heinz plant, the cups are hermetically heat-sealed with printed aluminum foil membrane lids and retorted to achieve commercial sterility and shelf stability of the seafood. The injected plastic overcaps are applied with the sporks attached. The decorated sleeve labels provide eye-catching graphics and tamper evidence for the finished packaging.

Heinz reports that sales of the product have exceeded initial forecasts, and attributes a great part of the success to the convenient, user-friendly nature of the packaging.