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Article | August 31, 2002
Portability drives Nabisco/Kraft's 'Go-Paks!'
mark the first packaging innovation designed for car cupholders by the Nabisco Biscuit Division of Kraft Foods. The thermoformed polypropylene cup measures 3½” across its top diameter then tapers down to 22/5” at its bottom so that it fits into cupholders. Available at grocery and convenience stores nationwide this summer Go-Paks! provide ample shelf appeal. The packs include the 4½”-high white cup a full-body shrink label printed flexo in six to eight colors depending on the variety a heat-sealed metallized film membrane that provides moisture barrier and tamper evidence and an injection-molded overcap that’s flexo-printed in four colors. Material specifications filling details and suppliers were deemed proprietary.
“Nabisco Go-Paks! offer a unique tapered design that fits into a cupholder as well as one’s hand” comments Larry Baumann senior manager of communications for the East Hanover NJ-based Nabisco Biscuit Division. “The wide-mouth opening enables an adult-sized hand to easily reach into the container. Once the lid is off Go-Paks! only require one hand which is more convenient for on-the-go usage.” Products are packed randomly into the containers.
Go-Paks! are available in seven cookie and cracker varieties with the same package size accommodating all varieties which carry between 3 and 4 oz of product. Sold near the front of stores for $1.49 the packs carry a six- to nine-month shelf life depending again on the variety. Go-Paks! are designed for use not only in cars but also in lunch boxes and backpacks where the cup resists crushing. —JB
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