Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Article |

Pennzoil's handle gives consumers a hand

In what’s believed to be the first quart bottle of motor oil with a handle that makes it easy to carry and pour the liquid, Pennzoil’s Synthetic motor oils are now in the marketplace.
Print Reprint
FILED IN:  Package Feature  > Safety  > Tamper evidence
     

The bottle designed by the oil company and its suppliers is blow-molded of silver-tinted high-density polyethylene by Silgan Containers (Woodland CA). In addition the bottle contains no less than 15% post-consumer recycled resin.

The Easy Grip bottle replicates the height and width of regular motor oil bottles without handles so it’s easy for retailers to display. To compensate for the handle the bottle footprint is a bit deeper. The new bottle replaces a silver standard motor oil bottle that was decorated with a holographic label. The new front and back labels are 2.5 mils of white polyester printed flexo in five colors and supplied by Seneca Printing (Franklin PA). They are applied with cold glue by Silgan.

Each bottle of Pennzoil Synthetic is topped by a yellow 28-mm liner-less PP closure from Owens-Illinois (Toledo OH) that uses a retained breakaway band for tamper evidence.

“Consumers recognize and appreciate the thought that went into this bottle design” says Tami Talbert director of the Pennzoil brand. The company conducted a significant amount of research on handles before the year-long redesign project was undertaken.

For now the company says it has no plans to shift its high-volume motor oils to the new container and Pennzoil declined to provide its percentage of quart oil sales in synthetics. Industry sources estimate that synthetic oils only account for about 5% of the motor oil market. —AO

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.