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Article | September 30, 2001
Oberweis Dairy is 'looney' over milks
North Aurora, IL-based Oberweis Dairy, best known for its glass containers of milk, introduced in August a line of five 12-oz Looney Tunes-brand flavored milks in polyethylene terephthalate bottles.
The launch represents the dairy’s introduction of milk in single-serve packs.
The 38-mm 22-g bottles are injection/stretch blow-molded by QDC Plastic Container (Lansing MI) from preforms manufactured by an unidentified company. Eye-catching full-body sleeve labels provide shelf appeal. The 2-mil heat-shrink polyvinyl chloride label is printed gravure in 10 colors by Seal-It (Farmingdale NY). The injection-molded low-density polyethylene closure is from International Plastics & Equipment (New Castle PA) and includes a tearaway band that provides tamper evidence. Caps are color-coordinated to match the label’s primary color.
Each decorative shrink label features a different Looney Tunes cartoon character. Bravo! Foods Intl. North Palm Beach FL licenses the popular characters from Warner Bros. for use with milk packaging in the United States. Through agreements with dairy cooperatives such as Naperville IL-based Quality Chekd Dairies Bravo! provides packaging guidelines ingredients and marketing materials for local dairies that belong to the co-op. Oberweis is one of these local dairies.
Oberweis fills bottles at about 100/min speeds at its North Aurora plant using new filling and labeling equipment. The bottles are used for the five Looney Tunes products as well as Oberweis-brand chocolate milk lemonade and half and half. Looney Tunes are sold throughout Illinois and in St. Louis and through the dairy’s Chicagoland home delivery service area. Packaging World spotted them in Chicago-area Jewel and Dominick’s stores where they were priced at around $1.50. (JB)
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