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Article | March 31, 2004
A holiday twist
Nestlé Canada offered Smarties Holiday Twist canisters with three moveable rings that allowed kids to move the colorful label graphics into multiple combinations.
Supplied by Sonoco North America in three different designs the 110x800 canisters contained 168 g of the candy-coated chocolate confections. The three different choices of twistable packaging included Santa Claus with Mrs. Claus and a reindeer; a ski slope with snowmobiles snowboarders kayakers as well as moose orcas and polar bears; and Smartie the Elf and friends. The design was implemented to appeal to children and the young at heart. The litho-printed convolute labels featured vibrant colors and crisp graphics. The canister was slim and sized for children’s hands. A plastic plug lid in red green or blue complemented the label and provided easy opening and resealing. A shrink collar provides tamper evidence. “It truly is a collectable; a toy to hang onto. The graphics are so much fun we think parents may put them away after the holidays and bring them out again next year” says Rob Yocom Nestlé assistant brand manager.
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