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Article | October 3, 2007
Custom glass bottles for cocktail mixes
In January 2007, Creative Juices, Inc., Beverly, MA, introduced “Mixerz”—a new line of fresh-tasting, all-natural cocktail mixers for home bartenders, packaged in distinctive, sleek, 750-mL glass bottles custom-designed by TricorBraun .
The bottles are topped with steel caps supplied by Tecnocap, LLC (www.tecnocapclosures.it or www.penn-wheeling.com) and PVC perforated capsule, tamper-evident neck bands supplied by Maverick Enterprises, Inc. (www.maverickcaps.com).
When Creative Juices launched the Mixerz line, the company wanted a distinctive, narrow bottle with a custom neck for easy pouring and handling. The company wanted a unique bottle, but wasn’t prepared to place a large first order. Typically, this would make it economically impractical to develop a package that was genuinely new.
But TricorBraun was willing to custom-design a bottle that met the Mixerz marketing position expectations. Mixerz is formulated to make it easy for home bartenders to mix great drinks. The flavor line includes Bloody Mary, Cosmopolitan, Mango, Margarita, Mojito, Pomegranate, and Sour Apple.Learn about packaging innovation at The Packaging Conference in Orlando, February 3-5, 2014
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