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Article | February 14, 2014
Video: New Bud Light Cool Twist reclosable bottle
Using patented bottle technology, the new Bud Light Cool Twist 16-oz reclosable aluminum bottle features a sleek, innovative package design.
Bud Light drinkers across America can now enjoy new, reclosable 16-oz bottles. The new Bud Light Cool Twist reclosable aluminum bottle is based on patented bottle technology from Alcoa, http://www.alcoa.com/global/en/home.asp uses Alcoa’s aluminum bottle sheet, and carries the Alcoa logo on the package. Alcoa provided product support to the Anheuser-Busch Innovations team, from package design through the launch of the new bottle. “We partnered with Alcoa to leverage their insights and skill to develop a package that combined both form and function, and we achieved that with the Cool Twist bottle,” says Pat McGauley, Vice President, Innovations, Anheuser-Busch. “Not only does the Cool Twist bottle have a sleek, innovative design, but it feels colder.”
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