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Video: New Bud Light Cool Twist reclosable bottle

Using patented bottle technology, the new Bud Light Cool Twist 16-oz reclosable aluminum bottle features a sleek, innovative package design.
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FILED IN:  Package Feature  > Reclosability

Bud Light drinkers across America can now enjoy new, reclosable 16-oz bottles. The new Bud Light Cool Twist reclosable aluminum bottle is based on patented bottle technology from Alcoa, uses Alcoa’s aluminum bottle sheet, and carries the Alcoa logo on the package. Alcoa provided product support to the Anheuser-Busch Innovations team, from package design through the launch of the new bottle. “We partnered with Alcoa to leverage their insights and skill to develop a package that combined both form and function, and we achieved that with the Cool Twist bottle,” says Pat McGauley, Vice President, Innovations, Anheuser-Busch. “Not only does the Cool Twist bottle have a sleek, innovative design, but it feels colder.”


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