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Article | January 19, 2012
Guthy-Renker selects airless system for skin crème
Direct sales company uses 15- and 30-mL pumps for new Meaningful Beauty Cindy Crawford Anti-Aging Crème Serum.
Guthy-Renker, a direct sales company, with distribution in 61 countries, discovers and develops consumer products in the beauty, skincare, entertainment, and wellness categories. Recently, the Santa Monica, CA-based firm selected a Mega Airless neutral and airless dispensing solution, this time for its Meaningful Beauty Cindy Crawford Crème Serum.
This latest assignment, which uses 15-mL and 30-mL Mega Airless Micro pumps, builds upon the Mega--Guthy-Renker relationship and underscores industry-wide acceleration in usage of “premium-style” true airless packaging in the mass, masstige, and prestige categories.
The Micro series offers sleek and sculpted high-performance. The precision, German-engineered dispensers provide the end user with functionality, ergonomics, and eye appeal. Every piece is vacuum-tested inline and delivers precision dosing, quick-priming, and 360° operation, with no drips, clogs, drying, or product contamination. Mega’s all-plastic design (a polypropylene/polyethylene mix), with no metal in contact with the bulk, results in complete neutrality for today’s formulations.
Customers benefit from an easy-to-fill design, with a wide container opening that permits the filling head to dive deep and ensure a smooth and effective fill, according to Harry Blacklock, national sales and marketing director, Mega Airless. The supplier handled all decoration for the product, including custom purple vacuum-metalized pump and overcap, with two-pass silk-screening.
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