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Article | June 1, 2012
Airless dispensers for sun care products
The global trend to packaging premiumization has spread to the sun care segment, with airless dispensers used for product launches sold from the Pacific Rim to the Middle East.
In new-generation sun care product launches around the world, companies are building their brand, enhancing formula protection, and improving upon yesterday’s squeeze tubes with Mega Airless’ neutral, all-plastic, airless dispensers. The global trend to packaging premiumization has spread to the sun care segment, in segments from mass to prestige. Recent launches include entries sold from the Pacific Rim to the Middle East. An example of Mega Airless-powered sun care launch includes the high-end, spa-oriented Coola Sun Care’s Baby Coola SPF 50, an unscented, organic sun screen for infants, which uses the Macro Compact 100ml; and Frezyderm’s Sun Screens (Body Foundation and Body Lotion), as well as its sunless Self Tan/Body Shape, available in pharmacies from Europe to the Middle East, which use the Compact 150-ml with actuator A45-09, and Slim 50-ml with actuator A40-02.In addition, Mega Airless is the supplier for Apivita’s Sun Screen Face & Body Milk (as well as accompanying product for children), available throughout the U.S., Europe, and Japan, which uses the Mezzo 100-ml with actuator A30-23; and sun care products from Greece’s Sarantis, the eastern European powerhouse, which use the Mini 50-ml, with actuator A30-23, and Macro Compact 150-ml with actuator A40-07. Euromonitor International projects steady growth of the global sun care market at a 6% annual rate, despite the worldwide economic turbulence. Further, global consumer awareness of skin safety has accelerated particularly in Latin America and the Pacific Rim. As a result, nearly 80% of the sun care market’s growth in the next five years will come from these regions, the company reports.
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