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Article | August 28, 2012
Tape shows clear benefits
Personal care giant Unilever likes the easy-opening characteristics of a special tape it’s using for a new men’s grooming multipack offer in Chile.
The RippatapeTM tape, from Payne, is being used on 20,000 promotional ‘Total Protection’ paperboard gift boxes. Each pack contains a Clear Men 400ml shampoo and AXE deodorant body spray. The Spanish-language pack design features the Real Madrid footballer Cristiano Ronaldo. A 4-mm, 60-micron RippatapeTM near the top of the rear of the box allows the end user easy access to open the box and remove the products. As well as allowing for easy opening, the RippatapeTM tab also helps make clear to the consumer precisely where the pack should be opened. Unilever’s use of RippatapeTM was driven by the desire to make the packaging consumer-friendly, frustration-free, and safe, and It was clear that Payne’s solution met these needs. Tadeu Margaria, Payne’s General Manager, Latin America, says: “RippatapeTM offers significant commercial and environmental advantages to manufacturers and brand owners requiring a versatile method for the easy opening of boxes and cartons.”RippatapeTM also provides box reinforcement by adding strength to weak areas of the carton and eliminating the need for perforations. Furthermore, it can easily be separated from the paperboard as part of the recycling process, thus ensuring a single waste stream is appropriate for the packaging at the point of disposal. RippatapeTM can be applied at speeds of up to 450 metres a minute at the point of board manufacture by using Payne's custom-built applicators. Payne’s combined offering of tape and applicator means this solution is easily and effectively implemented.
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