Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

Senior-friendly lunch meat pack

A new kind of luncheon meat package that started reaching store shelves early this year comes from Atria Plc, one of the leading food companies in the Nordic countries, Russia, and the Baltic Region.
FILED IN:  Package Feature  > Convenience  > Easy open

Offering an unusually round shape and eye-catching graphics that emphasize the brand, this package is probably more notable for its functional properties. Click here for a TV ad in Finnish.  The large grip tabs on the top and bottom parts of the package are placed next to rather than on top of each other as is customarily the case. This makes it easy for everyone to open the package, especially seniors whose hand strength and dexterity are diminished. The package also closes securely and keeps the lunch meat fresh and tasty.

The Finnish package design agency Packdesign ID ( was responsible for coming up with the innovative design. The firm notes that, in Finland at least, easy-open packages have been a priority for several years in the pharmaceutical space. But consumers still encounter and settle for food packages that are difficult to open and reclose. This presents a terrific opportunity for package design firms, says Maija Olkkonen-Sepo, Managing Director at Packdesign ID.

Atria’s Packaging Development Manager Janne Hautala chooses not to identify the Modified Atmosphere thermoforming and sealing system that it uses to package its product in the new design, nor does the firm indicate material specs or vendors. But Hautala does indicate that the packaging is APET/PE based, the lidding material gets some printing, and a label is applied to the top and to the bottom of the package.


Related Sponsored Content

42 Best Package Designs: All New for 2016
Sign up to receive timely updates from our editors and download this e-book of our editors’ selections for most innovative package designs of the past year.


Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
Each newsletter ranges in frequency from once per month to a few times per month at most.