Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.
Learn more »»
Article |

Four packs in need of a makeover?

Consumer Reports magazine has identified four common consumer goods packages that have been annoying us for so long that it seems as if the manufacturers behind them are toying with us all.
Print Reprint
     

 

Read what Consumer Reports has to say about Kettle potato chips, Comet cleanser, Cream of Wheat, and Gold Medal Flour packaging. Included are responses from each of the four companies behind the products. There’s also an extra bonus: Comments from Packaging World Editor Pat Reynolds and Publisher Joe Angel.

Comments(0)

Add new comment

Related Sponsored Content

E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

Newsletters

Don't miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST
PACKAGE DESIGN/DEVELOPMENT
Each newsletter ranges in frequency from once per month to a few times per month at most.