Download this free, 130-page Package Development Playbook jam-packed with strategies for success, best practices, and pitfalls to avoid.  Learn more »»
Photo |

Drinkable yogurt offers dual-option consumption

Click to expand to see package details

Users can drink from the bottle or use the attached straw.

Found in Food Mart (akin to a 7-Eleven in the U.S.), in Tokyo, Japan, this drinkable yogurt from Meiji Co., Ltd., Tokyo, offers consumers the dual option of drinking directly from the bottle after opening the flip-top lid or using the attached straw. The film-sealed, accordion-style bendable semi-rigid straw is especially sturdy—this isn’t your kids’ Capri Sun straw. The 200-mL plastic bottled drink is priced at 110¥/USD $1.50 and comes in two flavors.

Comments(0)

Add new comment

E-BOOK SPECIAL REPORT
42 Best Package Designs: 2014 edition
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.