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Drinkable yogurt offers dual-option consumption

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Users can drink from the bottle or use the attached straw.

Found in Food Mart (akin to a 7-Eleven in the U.S.), in Tokyo, Japan, this drinkable yogurt from Meiji Co., Ltd., Tokyo, offers consumers the dual option of drinking directly from the bottle after opening the flip-top lid or using the attached straw. The film-sealed, accordion-style bendable semi-rigid straw is especially sturdy—this isn’t your kids’ Capri Sun straw. The 200-mL plastic bottled drink is priced at 110¥/USD $1.50 and comes in two flavors.


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