Alert: Packaging World now enhanced for the iPad and iPhone. Watch a quick video preview
 
Download this free, 80-page Food Safety Playbook jam-packed with strategies for success, best practices, how to ensure compliance with FSMA, and pitfalls to avoid. Written specifically from a packaging perspective  Learn more >>
 
Article |

A work of art

Every year since 1975, Kenwood Vineyards, owned by Korbel Champagne Cellars, has created a special bottle of wine that is as appealing to the eye as it is to the palate.
Print Reprint
FILED IN:  Package design  > Structural
     

This year’s Artist Series vintage is a 1996 Cabernet Sauvignon from grapes grown in California’s Sonoma County. It is decorated with a label featuring “Hill Street” a work by pop artist Wayne Thiebaud. This colorful cityscape created in the traditional Japanese Ukiyo-e-style woodblock print from one of Thiebaud’s earlier watercolors was chosen because it fit two formats Margie Healy director of public relations for Korbel says. It works well on the wine bottle but also plays well in a larger poster size. Most important Thiebaud’s work was chosen for its rich texture and bold color qualities it shares with the wine it decorates. Designed by Armstrong & Associates (Santa Rosa CA) the label is offset-printed in seven colors and foil-stamped in gold. Only 3 cases of the Artist Series were produced. The 750-mL wine retails for $70 per bottle.

Comments(0)

Add new comment

ADVERTISEMENT
E-BOOK SPECIAL REPORT
42 Best Package Designs
Sign up to receive timely updates from our editors and download this e-book consisting of our editors' picks of most notable package designs. Updated for 2014!
x

 

Newsletters
Don’t miss intelligence crucial to your job and business!
Click on any newsletter to view a sample. Enter your email address below to sign up!
GENERAL INTEREST

New Issue Alert

Packaging World Magazine

eClip

Breaking packaging news

Packaging Insights

Pertinent packaging issues

On the Edge Blog

Workforce Development

PACKAGE DESIGN/
DEVELOPMENT

Greener Package

Sustainable packaging

Shelf Impact

Package design strategies

Each newsletter ranges in frequency from once per month to a few times per month at most.