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A work of art

Every year since 1975, Kenwood Vineyards, owned by Korbel Champagne Cellars, has created a special bottle of wine that is as appealing to the eye as it is to the palate.
FILED IN:  Package design  > Structural

This year’s Artist Series vintage is a 1996 Cabernet Sauvignon from grapes grown in California’s Sonoma County. It is decorated with a label featuring “Hill Street” a work by pop artist Wayne Thiebaud. This colorful cityscape created in the traditional Japanese Ukiyo-e-style woodblock print from one of Thiebaud’s earlier watercolors was chosen because it fit two formats Margie Healy director of public relations for Korbel says. It works well on the wine bottle but also plays well in a larger poster size. Most important Thiebaud’s work was chosen for its rich texture and bold color qualities it shares with the wine it decorates. Designed by Armstrong & Associates (Santa Rosa CA) the label is offset-printed in seven colors and foil-stamped in gold. Only 3 cases of the Artist Series were produced. The 750-mL wine retails for $70 per bottle.

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