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Winnie the Pooh makes splash in HDPE bottles

New Windsor Brands launches line of infant washes, lotions, and shampoos in a custom bottle that provides shelf appeal and functionality.
FILED IN:  Package design  > Structural reports that it was 1926 when the Winnie the Pooh character first appeared in a collection of stories. Attesting to the ongoing popularity of the beloved Disney bear is a newly launched line of natural infant toiletries marketed in extrusion/blow-molded bottles from TricorBraun.

New Windsor Brands, LLC, Princeton, NJ is launching a line of baby wash, shampoo, and lotion in a 15-oz custom-designed high-density polyethylene oval bottle with a pinched waist. The bottles employ anti-slip characteristics and are decorated with an in-mold label that both help to ease bottle handling when bathing babies. The labels are provided by Yupo. TricorBraun also supplies the injection-molded polypropylene closures, which include a disc-top cap for shampoo and pump for lotion.

The line includes three shampoo, three wash, and three lotion SKUs, in three fragrances (powder fresh, lavender, and chamomile, and fragrance-free), all filled by a contract manufacturer in Florida. New Windsor Brands co-branded the Winnie the Pooh line with Daily Renewal, a brand it acquired from Procter & Gamble in 2009.

“TricorBraun has been a tremendous partner to us,” says Ved Singh, president of New Windsor Brands. “They are a global company, and we are open to global trends. The white bottle and graphics are attractive, and Winnie the Pooh is a much-sought character. TricorBraun helped us develop a pack that is easy to handle in wet environments so it’s also functional.”

–Jim Butschli

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